Any non-US company that wishes to sell iPhone applications in the US via the AppStore needs to obtain an Employer Identification Number to complete the contract details with Apple. The Apple site is not particularly helpful with regard to how this is achieved, and simply points you at the IRS Form SS-4 PDF. You can fill this out and send it off, but my understanding is that if you do so it will be several weeks before you receive your EIN.
Alternatively, try dialling this number: +1-215-516-6999 - I just did, and after a few minutes with a very helpful chap I received my EIN. Fast and easy, just how I like it :)
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